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TECHNOLOGY

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Social Media - Instagram

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Most Viewed Reels

This list features the most viewed reels on Instagram.

RANK

ACCOUNT(s)

REEL

VIEWS

1

Deepika Padukone x Hilton

"It Matters Where You Stay" brand campaign

1.9 Billion

2

Hardik Pandya x BGMI

"Take the Shot" gaming collaboration

1.6 Billion

3

BGMI (Official)

"Flex Your New Phone" father-son gaming reel

1.4 Billion

4

Lionel Messi x Mastercard

Paid partnership / "Priceless" campaign

1.2 Billion

5

Sajid Shaikh x Samsung

Paid collaboration showcasing Samsung features

1.1 Billion

6

Narendra Modi

Tour and highlights of Vantara

1.0 Billion

7

Lionel Messi x Mastercard

Second major viral ad from the same campaign

1.0 Billion

8

Anthony Butenyi

"Corrupted trombone" practice video (Viral sound)

936 Million

9

Ranveer Singh x BGMI

Celebrity promotional gaming reel

877 Million

10

Gorunmez Kazalar

Humorous AI-generated trampoline video

857 Million


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References

Locobuzz. (n.d.). Most viewed reel on Instagram. Available at: https://locobuzz.com/blogs/most-viewed-reel-on-instagram/ [Accessed 1 December 2025].
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