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TECHNOLOGY
Social Media - Instagram
Brands with the Largest Followings
This list features the brands with the largest Instagram following.
RANK | BRANDS | INDUSTRY | FOLLOWERS |
1 | Social Media | 698 million | |
2 | Nike | Apparel | 298 million |
3 | National Geographic | Media | 275 million |
4 | Real Madrid CF | Sports | 180 million |
5 | FC Barcelona | Sports | 145 million |
6 | UEFA Champions League | Sports | 121 million |
7 | NASA | Government/Space | 97.6 million |
8 | NBA | Sports | 90.3 million |
9 | Victoria’s Secret | Retail | 80 million |
10 | Premier League | Sports | 80 million |
References
365 Retail. (2024). Instagram Rich List 2024: Brands Holding The Most Dominance On The Platform. Available at: https://365retail.co.uk/instagram-rich-list-2024-brands-holding-the-most-dominance-on-the-platform/ [Accessed 1 December 2025].
Wikipedia contributors. (n.d.). List of most-followed Instagram accounts. Available at: https://en.wikipedia.org/wiki/List_of_most-followed_Instagram_accounts [Accessed 1 December 2025].
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