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SPORTS
Overall - Economics
Most Marketable Athletes of 2023
This list features athletes with the best marketability score in 2023.
RANK | ATHLETE | SPORT | SCORE |
1 | Lionel Messi | Association Football | 94.81 |
2 | LeBron James | Basketball | 92.75 |
3 | Alex Morgan | Association Football | 92.32 |
4 | Giannis Antetokounmpo | Basketball | 90.53 |
5 | Megan Rapinoe | Association Football | 90.14 |
6 | Mikaela Shiffrin | Skiiing | 89.91 |
7 | Lewis Hamilton | Formula One | 89.81 |
8 | Simone Biles | Gynamstics | 89.48 |
9 | Kylian Mbappe | Association Football | 89.00 |
10 | Max Verstappen | Formula One | 88.22 |
References
SportsPro & NorthStar Solutions Group. (2023). SportsPro’s 50 Most Marketable Athletes 2023. [online] Available at: https://50mm.sportspro.com/wp-content/uploads/2023/10/SportsPro-50-Most-Marketable-Athletes-2023.pdf
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