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SPORTS
Overall - Economics
Longest Sponsor Partnerships in History
This list features sports properties with the longest-running sponsorship partnerships in history.
RANK | SPORTS PROPERTIES | BRAND | ORIGIN | DURATION |
1 | Olympics | Coca-Cola | 1928–present | 98 years |
2 | Scuderia Ferrari | Shell | 1950–present | 76 years |
3 | FC Bayern Munich | Adidas | 1974–present | 52 years |
4 | Wimbledon | Rolex | 1978–present | 48 years |
5 | NFL | Gatorade | 1983–present | 43 years |
6 | PGA Tour | Honda | 1982–2024 | 42 years |
7 | Boston Marathon | John Hancock | 1986–2024 | 38 years |
8 | VFL Wolfsburg | Volkswagen | 1991–present | 35 years |
9 | Liverpool FC | Carlsberg | 1992–present | 34 years |
10 | McLaren | Hugo Boss | 1981–2014 | 33 years |
References
Elevent, 2022. The top ten most enduring sponsorships of all time. [online] Available at: https://elevent.co/the-top-ten-most-enduring-sponsorships-of-all-time/ [Accessed 21 September 2025].
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