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SPORTS
Overall - Economics
Largest Sponsorship Deals in History
This list features athletes who have secured the most lucrative sponsorship deals in history.
RANK | ATHLETE | BRAND | VALUE |
1 | Michael Jordan | Nike | $1.3 billion |
2 | Cristiano Ronaldo | Nike | $1 billion |
3 | LeBron James | Nike | $1 billion |
4 | Lionel Messi | Adidas | $1 billion |
5 | Roger Federer | Uniqlo | $300 million |
6 | Rory McIlroy | Nike | $250 million |
7 | Steph Curry | Under Armour | $215 million |
8 | Derrick Rose | Adidas | $185 million |
9 | David Beckham | Adidas | $160.8 million |
10 | Tiger Woods | Nike | $105 million |
References
itch. (2023). The top 10 biggest sports sponsorship deals in history. [online] Available at: https://www.pitch.co.uk/news/the-top-10-biggest-sports-sponsorship-deals-in-history/ [Accessed 1 December 2025].
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