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SPORTS

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Football - Economics

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Biggest Sponsor Partnerships in History

This list features football clubs that have secured the largest sponsorship deals in history.

RANK

CLUB

BRAND

VALUE

1

Manchester United

Adidas

$1.15 billion (£906.0 million)

2

Chelsea

Nike

$1.15 billion (£902.7 million)

3

Paris Saint-Germain

Nike

$1.13 billion (£888.9 million)

4

Real Madrid

Adidas

$1.04 billion (£816.0 million)

5

Bayern Munich

Adidas

$975.3 million (£769.2 million)

6

Manchester City

Puma

$827.3 million (£651.4 million)

7

Barcelona

Nike

$685.8 million (£540.0 million)

8

Arsenal

Adidas

$571.6 million (£450.8 million)

9

Juventus

Adidas

$478.3 million (£376.8 million)

10

Liverpool

Nike

$190.9 million (£150.5 million)


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References

Jobs in Football (2024) The 10 Biggest Sponsorship Deals In Soccer. Available at: https://jobsinfootball.com/blog/the-10-biggest-sponsorship-deals-in-soccer/ (Accessed: 1 December 2025).
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