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FOOD & BEVERAGE
Economics
Best-Selling Spirits
This list features the best-selling spirits in the world, listed in order of their nine-litre case sales in 2023.
RANK | BRAND | SPIRIT | CASE SALES |
1 | Jinro | Soju | 97.4 million |
2 | White Claw | Seltzer | 56.6 million |
3 | McDowell’s | Whisky | 31.4 million |
4 | Royal Stag | Whisky | 27.9 million |
5 | -196°C Strong Zero | Chūhai | 27.8 million |
6 | Chum Churum | Soju | 27.0 million |
7 | Smirnoff | Vodka | 26.0 million |
8 | Officer’s Choice | Whisky | 23.4 million |
9 | Tanduay | Rum | 23.4 million |
10 | Imperial Blue | Whisky | 22.8 million |
References
Statista. (n.d.). Spirits market worldwide. Statista. https://www.statista.com/topics/6788/spirits-market-worldwide/[Accessed 1 December 2025].
Statista. (n.d.). Spirits market worldwide - statistics & facts. Statista. https://www.statista.com/topics/6788/spirits-market-worldwide/ [Accessed 1 December 2025].
The Spirits Business. (2024). The biggest-selling spirits in the world. The Spirits Business. https://www.thespiritsbusiness.com/2024/06/the-biggest-selling-spirits-in-the-world-2/ [Accessed 1 December 2025].
Difford's Guide. (n.d.). The world's best-selling spirits. Difford's Guide. https://www.diffordsguide.com/encyclopedia/463/bws/the-worlds-best-selling-spirits [Accessed 1 December 2025].
Yahoo Finance. (2023). 20 most consumed alcohols in the world. Yahoo Finance. https://finance.yahoo.com/news/20-most-consumed-alcohols-world-055902397.html [Accessed 1 December 2025].
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