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FASHION

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Accessories

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Watch Brands by Market Share

This list features the most valuable watch brands based on current market share as of 2023.

RANK

WATCH

MARKET SHARE (%)

1

Rolex

30.3%

2

Other

26.3%

3

Cartier

7.5%

4

Omega

7.5%

5

Patek Philippe

5.6%

6

Audemars Piguet

4.9%

7

Longines

3.4%

8

Richard Mille

3.1%

9

Vacheron Constantin

2.7%

10

Tissot

2.5%

11

Breitling

2.4%

12

IWC

1.9%

13

Hublot

1.9%


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References

Visual Capitalist. (2023). Swiss watches market share by brand in 2023. Available at: https://www.visualcapitalist.com/swiss-watches-market-share-by-brand-in-2023/ [Accessed 1 December 2025]. Debonar Watches. (2023). Top 10 most expensive watch brands. Available at: https://debonarwatches.com/blogs/watches/top-10-most-expensive-watch-brands?srsltid=AfmBOopC8vAPrF1de9R-wrPwEBEzEju2o9YG9yyv1iLACgsmiVOEBXfE [Accessed 1 December 2025]. My Gemma. (2023). 12 expensive watch brands. Available at: https://mygemma.com/en-gb/blogs/news/12-expensive-watch-brands?srsltid=AfmBOop6OAsubKTYt_iZZ7URwG45iimq1xgBTHWF0aWsmiaaw3y65UHC [Accessed 1 December 2025]. Swiss Watch Expo. (2023). Most expensive watch brands. Available at: https://www.swisswatchexpo.com/thewatchclub/most-expensive-watch-brands/ [Accessed 1 December 2025]. Watchfinder. (2023). Feature: Top 10 most expensive luxury watch brands. Available at: https://www.watchfinder.co.uk/articles/feature-top-10-most-expensive-luxury-watch-brands [Accessed 1 December 2025].
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