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ENTERTAINMENT
Media Franchises
Most Successful Merchandise-Based Media Franchises
This list features entertainment franchises that have earned the most revenue through merchandise streams in history.
RANK | FRANCHISE | MERCHANDISE REVENUE | YEAR |
1 | Hello Kitty | $80.00 billion | 1974 |
2 | Winnie the Pooh | $74.51 billion | 1926 |
3 | Mickey Mouse | $69.85 billion | 1928 |
4 | Pokémon | $61.10 billion | 1996 |
5 | Anpanman | $60.19 billion | 1973 |
6 | Disney Princess | $44.65 billion | 2000 |
7 | Star Wars | $40.29 billion | 1977 |
8 | Gundam | $25.93 billion | 1979 |
9 | Barbie | $22.01 billion | 1959 |
10 | Batman | $20.20 billion | 1939 |
11 | Cars | $19.11 billion | 2006 |
12 | Toy Story | $17.60 billion | 1995 |
13 | Peanuts | $17.14 billion | 1950 |
14 | Spider-Man | $14.81 billion | 1962 |
15 | Transformers | $11.78 billion | 1984 |
16 | Harry Potter | $7.31 billion | 1997 |
17 | One Piece | $5.90 billion | 1997 |
18 | Dragon Ball | $5.64 billion | 1984 |
19 | Marvel Cinematic Universe | $5.43 billion | 2008 |
20 | Yu-Gi-Oh! | $4.48 billion | 1996 |
References
Visual Capitalist. (2023, April 4). The Most Successful Media Franchises of All Time. Available at: www.visualcapitalist.com/successful-media-franchises/ [Accessed 1 December 2025].
TitleMax. (n.d.). The 25 Highest-Grossing Media Franchises of All Time. Available at: https://www.titlemax.com/discovery-center/the-25-highest-grossing-media-franchises-of-all-time/ [Accessed 1 December 2025].
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